Tasted 31st March 2024
There’s a great story behind this. I’m not entirely independent here, as the wine belongs, in part, to one of my MBA students – but this still cries out to be told.
A side-tag on the front label gives the hint: ‘Iranian winemaking in exile’. The wine is produced by an Armenian company called Keush, owned by my student (Aimée Kueshguerian) and her family. They have been developing their wine production in Armenia for some years now, producing a range of wines (their Areni is well worth seeking out), but Aimée’s father had another vision. Armenia borders onto Iran, and – despite its Muslim heritage – Iran has a long history of wine production and wine drinking (think Omar Khayyam, but also of the Sufi poet Rumi, who also eulogized wine – at least metaphorically – as an aid to enlightenment and the understanding of God). Nevertheless, since the Islamic revolution of 1979 the public use of alcohol has been impossible in the country – although it is probable that in a number of out-of-the-way communities, particularly amongst the Kurds of the north west, wine has been made for private use. Aimée’s father, Vahe, an Armenian born in Syria, raised in Lebanon, educated in Italy and then working in the United States has a broad vision for wine and what it can do. He and his family have been contributing to the renaissance of the Armenian wine industry (lost for a time in the Soviet pursuit of cheap brandy), but he looks beyond his immediate heritage to the wider region in which he lives – and became focused on the now-prohibited tradition of wine in Iran. It’s impossible, of course, to make it there – but why not make it over the border in Armenia but using Iranian grapes? This wine is the product of that quest. The journey to get the grapes was far more dangerous than most winemakers would ever contemplate undertaking; a flight to Teheran, negotiations with grape suppliers, then overland up to the western borders of the country to source the grapes, plus hiring a truck to take them more than 300 kilometres up to the Armenian border – finally crossing under inspection of customs officials. All the while the danger that a tip-off to the authorities could land him in gaol. The journey has been recorded in a film, ‘Somm: Cup of Salvation’ – it’s well worth seeing if you get the opportunity, and more of this in a future post.
So, what of the wine? Medium deep ruby colour. Quite a savoury nose with stewed black fruit and a rather meaty character. Aimée tells me no oak has been used in its ageing – but I would have said it had spent a little while in older oak if I hadn’t been told this. Yet it is also quite aromatic with hints of violets and blackberries. Full bodied and quite warm (perfect for the wet Easter Sunday when we drank it with roast lamb!) Very dense black fruit, a touch spicy, quite firm but not excessive tannin with a drying finish. Not super complex but a very satisfying wine.
The name of the wine is given to honour Rumi; he had the honorific title of ‘Molana’ as a respected religious scholar and leader. Here is one extract of what he wrote of wine:
I drank that wine of which the soul is its vessel.
Its ecstasy has stolen my intellect away.
A light came and kindled a flame in the depth of my soul,
A light so radiant that the sun orbits around it like a butterfly.
Finally, whilst I firmly believe that the quality of a wine has little to do with its label, this is the most beautiful and evocative label I have seen for a long time; intricately patterned, gorgeous colours, and perfectly representative of the style of this part of the world. Not a bottle to turf into the recycling bin when the wine is finished.



